IC88 MARKETING AND PUBLIC RELATIONS - 07

Q1.Which statement can best define the shopping goods? Infrequently bought goods without any hastiness. Bought without planning and search of alternates. They are bought from any easily accessible outlet.
  Both statements (a) and (b) are correct.
  Both statements (b) and (c) is correct.
 
Q2.Insurance product falls among which category of consumer goods?
   Convenience goods.
   Unsought goods.
   Shopping goods.
   Specialty goods.
   Compulsory goods.
 
Q3.Which among the following is not important in regards to insurance products?
   Claim ratio.
   Commission of agents.
   Premium amount.
   Size of the segmentation.
  Promise by the insurer.
 
Q4.Why do market research techniques have limitations in use in the case of services? I. It is difficult o sample. II. It is difficult to articulate precisely. III. It is difficult to go for surveys.
   Only (iii)
   Only (i)&(ii)
   Only (ii)
   Only (ii)&(iii)
   Only (i)
 
Q5.Annual income between Rs.20,001 to Rs. 40,000 comes under which group?
  Low-income group
  Low middle-income group
  Middle-income group
  Upper middle-income group
 
Q6.Which among the following is not an element of physical evidence in an organization?
   Infrastructure.
   Workers dress.
   Employee training.
   Machinery.
   Management team.
 
Q7._ is an electronic trading portal.
   SPMRM
   KCC
   KYC
   NAM
  DUCKY
 
Q8.One of the objectives of marketing activities is to create ___ and improve affordability.
   Needs
   Desires
   Urge
   Wants
   Demand
 
Q9.Which of the following should not be the basic assumptions of the service provider?
   Quality is to be maintained, whatever it takes.
   Quality should be provided both in the front line and at the back office.
   Quality can always be improved upon.
   Quality means “willing to walk that extra mile” for profit maximization.
   Quality is provided by people.
 
Q10.In what way the insurance company is contributing to economic growth?
   By helping businesses mitigate risk and protect their employees.
   Insurance promotes trade and commerce activities.
  It generates long-term financial resources for industrial projects.
   Being big players, insurance companies often influence the sentiments of the capital market.
   All the above statements are true.

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