IC88 MARKETING AND PUBLIC RELATIONS - 07
| Q1.Which statement can best define the shopping goods? Infrequently bought goods without any hastiness. Bought without planning and search of alternates. They are bought from any easily accessible outlet. |
| Both statements (a) and (b) are correct. |
| Both statements (b) and (c) is correct. |
| Q2.Insurance product falls among which category of consumer goods? |
| Convenience goods. |
| Unsought goods. |
| Shopping goods. |
| Specialty goods. |
| Compulsory goods. |
| Q3.Which among the following is not important in regards to insurance products? |
| Claim ratio. |
| Commission of agents. |
| Premium amount. |
| Size of the segmentation. |
| Promise by the insurer. |
| Q4.Why do market research techniques have limitations in use in the case of services? I. It is difficult o sample. II. It is difficult to articulate precisely. III. It is difficult to go for surveys. |
| Only (iii) |
| Only (i)&(ii) |
| Only (ii) |
| Only (ii)&(iii) |
| Only (i) |
| Q5.Annual income between Rs.20,001 to Rs. 40,000 comes under which group? |
| Low-income group |
| Low middle-income group |
| Middle-income group |
| Upper middle-income group |
| Q6.Which among the following is not an element of physical evidence in an organization? |
| Infrastructure. |
| Workers dress. |
| Employee training. |
| Machinery. |
| Management team. |
| Q7._ is an electronic trading portal. |
| SPMRM |
| KCC |
| KYC |
| NAM |
| DUCKY |
| Q8.One of the objectives of marketing activities is to create ___ and improve affordability. |
| Needs |
| Desires |
| Urge |
| Wants |
| Demand |
| Q9.Which of the following should not be the basic assumptions of the service provider? |
| Quality is to be maintained, whatever it takes. |
| Quality should be provided both in the front line and at the back office. |
| Quality can always be improved upon. |
| Quality means “willing to walk that extra mile” for profit maximization. |
| Quality is provided by people. |
| Q10.In what way the insurance company is contributing to economic growth? |
| By helping businesses mitigate risk and protect their employees. |
| Insurance promotes trade and commerce activities. |
| It generates long-term financial resources for industrial projects. |
| Being big players, insurance companies often influence the sentiments of the capital market. |
| All the above statements are true. |