IC88 MARKETING AND PUBLIC RELATIONS - 06
| Q1.Which of the following is not a type of stroke that provides great satisfaction? |
| A word of comfort. |
| An assignment of importance. |
| A smile. |
| Called by a token number. |
| A wink. |
| Q2.In the earlier days, the economic model of consumer behavior was taken for granted. It made the following assumptions - i. A buyer had numerous wants and needs, but limited purchasing power. ii. Being a rational human being, the buyer would be interested in getting the most favorable deal. iii he would, therefore, collect full details about the available options, balance the relative utility of one purchase against that of another and do that which will maximize his utility. |
| Only i |
| Only ii and iii |
| Only iii |
| ii and i |
| All of the above |
| Q3.What are the different concepts that are useful in understanding consumer behavior? I. Strokes. II. Perception. III. Buying process. IV. Dissonance. |
| 0nly (ii), (iii)&(iv) |
| Only (ii)&(iii) |
| Only (i),(ii)&(iii) |
| Only (ii)&(iv) |
| All (i),(ii),(iii)&(iv) |
| Q4.Which of the statement is true regarding Self Help Groups? |
| There are 26 lakh SHGs in the country compromising of 8 crores members. |
| The SHGs help the members to connect to the banks, ensuring mortgage and arranging loans. |
| SHGs are allowed to be agents for microinsurance. |
| SHGs are informal associations of people. |
| All the above statements are true. |
| Q5.BCG in BCG Matrix stands for_. |
| Boston Consulting Group. |
| British Consulting Group. |
| British Corporate Group. |
| Boston Corporate Group. |
| Business Consulting Group. |
| Q6.The traditional model of doing business is also known as_. |
| Pipe model. |
| Tank model. |
| Platform model. |
| Algorithms marketing. |
| Analytical model. |
| Q7.Which process is not fundamental in explaining how consumers think and learn about offerings? |
| Personality. |
| Perception. |
| Cognitive. |
| Learning. |
| Thoughts. |
| Q8.In which year the Non-life insurance was nationalized? |
| 1956 |
| 1973 |
| 1954 |
| 1965 |
| 1983 |
| Q9.When the Government has launched the Pradhan Mantri Ujjwala Yojana? |
| 14th April 2016. |
| 1st May 2016. |
| 22nd May 2016. |
| 15th August 2016. |
| 2nd June 2016. |
| Q10.While fixing prices of services, which characteristic has to be considered seriously? |
| Tangibility. |
| Perishability. |
| Homogeneity. |
| Ownership. |
| Availability. |