IC88 MARKETING AND PUBLIC RELATIONS - 17
| Q1.There are, in the rural areas, bank correspondents, called |
| E-mitras |
| Bank mitras |
| Kisan credit card |
| Telecom |
| NAM |
| Q2.Which of the following principles of Insurance tells that an insured may not be compensated by the insurance company in an amount exceeding the insured’s economic loss? |
| Utmost good faith. |
| Principle of Indemnity. |
| Causa Proxima. |
| Reinsurance. |
| Insurable interest. |
| Q3.the checklists raise specific questions on |
| extent of innovation |
| methods to track the needs of the customer |
| the convenience of location and delivery arrangements |
| all of these |
| Q4.U.S. President, John F Kennedy, in 1962, stated that the consumer had the rights to a number of things, which are they from the list given below? I. Tamper-proof packaging. II. Be not deceived. III. Information. IV. Redress. |
| Only (i)&(iii) |
| Only (ii),(iii)&(iv) |
| All (i),(ii),(iii)&(iv) |
| Only (i),(ii)&(iii) |
| Only (iii)&(iv) |
| Q5.Which of the following means building extra in the services in order to help improve customer loyalty? |
| Customizing services. |
| Customer satisfaction. |
| Service augmentation. |
| Service |
| Q6.In India, why direct marketing is done Life Insurance Corporation of India? |
| Group gratuity. |
| Superannuation business. |
| Agent’s benefits. |
| Both (a)&(b) |
| Both (b)&(c) |
| Q7.What in marketing refers to the place that a brand occupies in the mind of the customers? |
| Branding. |
| Market. |
| Configuration. |
| Positioning. |
| All the above. |
| Q8.Dissonance is likely to be more frequent in the case of insurance purchases, why? |
| In insurance, the payment of premium is real and immediate, while the benefit is distant and uncertain. |
| In most other purchases, there is a predisposition or willingness to buy, while in insurance, it is as if the purchase has been forced. The need is not felt strongly. |
| Policyholders feel a sense of loss or waste if the claim does not occur before the end of the term. |
| There are conditions and warranties which the policyholders, being unaware of their implication, could ignore affecting the validity of the insurance policy. |
| All the above statements are true. |
| Q9.Social responsibility is same as business ethics. True or false? |
| True, as both are focused on social welfare. |
| False, ethics is concerned with ding right and wrong whereas social responsibility is focused on the company’s impact on the community. |
| False, ethics deals with doing right with shareholders and stakeholders whereas social responsibility is focused on society. |
| Both (a) & (b) |
| Both (b) & (c) |
| Q10.Which of the following statement is not true regarding insurance? |
| Insurance capitalizes earning power. |
| Insurance reduces destitution. |
| It enhances creditworthiness through enhanced security. |
| It creates an equitable distribution of risks and losses. |
| It introduces uncertainty into business undertakings. |