IC88 MARKETING AND PUBLIC RELATIONS - 16
| Q1.Every product has a core as well as _. The core consists of technical characteristics to perform the basic functions for which the product is made. |
| Supportive |
| Peripherals |
| Index |
| Dissonance |
| Either b or c |
| Q2.The way in which an organization matches its human, financial, and other physical resources with the wants of its customers. |
| Management. |
| Marketing. |
| Selling and distribution. |
| Financial management. |
| Customer satisfaction. |
| Q3.Which of the following point doesn’t indicate a true difference between advertising and public relation? |
| PR helps in trying credibility, while advertisements only state the positives. |
| The cost of advertisement is high and PR is comparatively low. |
| Advertising is marketing and selling oriented while PR is aimed at creating an understanding. |
| Advertisements can use imaginative visuals, which PR cannot. |
| If PR is effective, there can be savings in advertisements. |
| Q4.In which services, initial capital costs are high? |
| Tax management. |
| Education. |
| Insurance sector. |
| Law. |
| Quality management. |
| Q5.Through which process the difference between the expectation and experience as perceived by the customer can be evaluated in service? |
| Service mix. |
| Performance evaluation. |
| Gap analysis. |
| Customer retention. |
| Service agenda. |
| Q 6. Which of the following is the primary source of the other three characteristics of services? |
| Perishability. |
| Homogeneity. |
| Intangibility. |
| Availability. |
| Ownership. |
| Q7.In India, which among all are not the regulations for an insurance agent? |
| An insurance agent can represent only one life and one non-life insurer. |
| No agent has sole selling rights for any territory. |
| Agent license is granted only on the recommendation of the insurer. |
| A free-lancer insurance agent has sole selling rights. |
| An agent has to obtain a license from the IRDA. |
| Q8.What are the bases for Boston Matrix analysis developed by Boston Consulting Group? |
| Market price and market share. |
| Market demand and market price. |
| Market share and market attractiveness. |
| Relative market share and market growth rate. |
| Market growth rate and market size. |
| Q9.As per the BOSTON MATRIX, The __ is in a high growth industry, but not doing as well as the competitors. |
| Star |
| Cash cow |
| Dog |
| Cat |
| Problem child |
| Q10.Self Help Group consists of how much percentage of women members? |
| 50% |
| 60% |
| 70% |
| 80% |
| 90% |