IC88 MARKETING AND PUBLIC RELATIONS - 12

Que. 1 : Q1) It is necessary that the agent who made the sale, be in touch, after the sale is over, to convey reassurance that the purchase was not a mistake. Say yes or No

   1.  a) Yes

   2.  b) No

   3.  

   4.  

Que. 2 : Q2) Support services like restaurants, laundry, hospitals, hotels, entertainment, maintenance comes under which sector?

   1.  a) Primary sector

   2.  b) Secondary sector

   3.  c) Tertiary sector

   4.  d) Quaternary sector

Que. 3 : Q3) Segmentation is usually done on the basis of which of the following?

   1.  a) Geographic

   2.  b) Demographic

   3.  c) Psychographic

   4.  d) All of these

Que. 4 : Q4) Which of the following statements is true?

   1.  a) Quality is what the customer says it is.

   2.  b) Quality at any time is decided by the Managing Director.

   3.  c) Quality of service can be bad despite good training to staff

   4.  d) Good quality is too expensive to maintain

Que. 5 : Q5) The advantages of audience selectivity, no ad competition and personalization apply to which type of media?

   1.  a) Newspapers.

   2.  b) Television.

   3.  c) Direct Mail

   4.  d) Radio.