IC88 MARKETING AND PUBLIC RELATIONS - 10

Que. 1 : Q1) What are all the characteristics of the rural customers

   1.  a) He may be illiterate but he is wise

   2.  b) He has a natural suspicion of the smart operators from towns.

   3.  c) It had been noticed that the villagers values his cattle and land(means of production) more than the family and his own needs.

   4.  d) All of these

Que. 2 : Q2) Is it necessary to draw the attention of the customer to the changes made and confirm that he experiences the changed features, or processes. Say Yes or No.

   1.  a) Yes, its necessary

   2.  b) No, its not necessary

   3.  

   4.  

Que. 3 : Q3) Regardless of what the product is, customers feel happy when they experience

   1.  a) recognition

   2.  b) courtesy

   3.  c) reliability

   4.  d) All of these

Que. 4 : Q4) Structure calrifies

   1.  a) who will do what

   2.  b) who will report to whom

   3.  c) what each person is responsible for

   4.  d) All of these

Que. 5 : Q5) Those who introduce a new product for the first time may charge a high price so that they can recover as much as possible of the development costs, before competitors come up with similar products. The strategy is called

   1.  a) Penetration strategy

   2.  b) Skimming strategy

   3.  c) Collusion pricing

   4.  d) None of these