IC88 MARKETING AND PUBLIC RELATIONS - 09
| Q1.A series of moments of truth make a cycle of service, several cycles of service together make up the __ of service |
| Process |
| Concept |
| Sacking |
| Transaction |
| Exchange |
| Q2.Public Relations is normally organized as which department in an organization? |
| Selling department. |
| Service department. |
| Sales department. |
| Marketing department. |
| Production department. |
| Q3.Which step of developing a service product helps in determining which of the benefits could be offered to the customers? |
| Benefit concept. |
| Delivery system. |
| Service offers. |
| Service concept. |
| Development system. |
| Q4.Kisan credit card enables farmers to get loans over periods of ___ years. |
| 1 to 2 |
| 2 to 3 |
| 1 to 3 |
| 3 to 4 |
| 3 to 5 |
| Q5.What is the new concept(s) that are used to understand and explain buyer behavior? |
| Culture. |
| Opinion leadership. |
| Reference groups. |
| Role orientation. |
| All the above. |
| Q6.With respect to consumer behavior, one’s friends and relatives could be considered as__. |
| Institutional groups. |
| Interactive groups. |
| Impersonal groups. |
| Supportive group. |
| Reference group. |
| Q7.How much percentage should be reserved for CSR according to law? |
| 2% of Net Profit. |
| 5% of Total Profit. |
| 2% of Gross Profit. |
| 5% of Net Profit. |
| 3% of Total Profit. |
| Q8.What is the key element in the delivery of services? |
| Mobile telephone. |
| Google map. |
| Two-wheeler. |
| Salesperson. |
| Cash on delivery facility. |
| Q9.__ is a resultant of key business issues and causes customer satisfaction, perceived values, as well as repeat business and profitability. |
| Latest technology. |
| Delivery of services. |
| Resulting strategies. |
| Competitive atmosphere in the organization. |
| Profit maximization. |
| Q10.Name the term used for the agricultural crop which is cultivated to be sold in the market to earn profit from the sale? |
| Best crop. |
| Cash crop. |
| Valuable crop. |
| Precious crop. |
| Grade crop. |