IC88 MARKETING AND PUBLIC RELATIONS - 09

Q1.A series of moments of truth make a cycle of service, several cycles of service together make up the __ of service
   Process
   Concept
   Sacking
   Transaction
   Exchange
 
Q2.Public Relations is normally organized as which department in an organization?
   Selling department.
   Service department.
   Sales department.
   Marketing department.
   Production department.
 
Q3.Which step of developing a service product helps in determining which of the benefits could be offered to the customers?
   Benefit concept.
   Delivery system.
   Service offers.
   Service concept.
   Development system.
 
Q4.Kisan credit card enables farmers to get loans over periods of ___ years.
   1 to 2
   2 to 3
   1 to 3
   3 to 4
   3 to 5
 
Q5.What is the new concept(s) that are used to understand and explain buyer behavior?
   Culture.
   Opinion leadership.
   Reference groups.
   Role orientation.
   All the above.
 
Q6.With respect to consumer behavior, one’s friends and relatives could be considered as__.
   Institutional groups.
   Interactive groups.
   Impersonal groups.
   Supportive group.
   Reference group.
 
Q7.How much percentage should be reserved for CSR according to law?
   2% of Net Profit.
   5% of Total Profit.
   2% of Gross Profit.
   5% of Net Profit.
   3% of Total Profit.
 
Q8.What is the key element in the delivery of services?
   Mobile telephone.
   Google map.
   Two-wheeler.
  Salesperson.
   Cash on delivery facility.
 
Q9.__ is a resultant of key business issues and causes customer satisfaction, perceived values, as well as repeat business and profitability.
   Latest technology.
   Delivery of services.
   Resulting strategies.
  Competitive atmosphere in the organization.
   Profit maximization.
 
Q10.Name the term used for the agricultural crop which is cultivated to be sold in the market to earn profit from the sale?
   Best crop.
   Cash crop.
   Valuable crop.
   Precious crop.
   Grade crop.

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