IC88 MARKETING AND PUBLIC RELATIONS - 07

Que. 1 : Q1) There has to be a logical and useful fit between all the elements of the mix. It refers to

   1.  a) Leverage

   2.  b) Consistency

   3.  c) Integration

   4.  d) Planning

Que. 2 : Q2) Retailer provides feedback to wholesalers and _____ about consumers preference.

   1.  a) manufacturers.

   2.  b) consumers.

   3.  c) retailer.

   4.  d) agents

Que. 3 : Q3) Preliminary studies indicate that insurers may be ale to use the internet for which of the following purposes

   1.  a) Provide basic information about available plans to prospects

   2.  b) Premium collection

   3.  c) Provide details of nearest location of insurer,s representative or office

   4.  d) All of these

Que. 4 : Q4) Standards of rights and wrongs are called_________

   1.  a) Values

   2.  b) Rate

   3.  c) Plan

   4.  d) None of these

Que. 5 : Q5) The potential for productive use of discretion will be released, if people

   1.  a) are aware of company's goals and purposes

   2.  b) get feedback on results and progress

   3.  c) are given feedback about mistakes as opportunities for learing and growth

   4.  d) All of the above three