IC88 MARKETING AND PUBLIC RELATIONS - 05
| Q1.What was not specified in the code of conduct laid down by the IRDA for the insurance agent? |
| Take into account the needs of the prospect while recommending the insurance plan. |
| Advice policyholders to make nominations. |
| Agents have the right to make the amendments and customise the plan. |
| Indicate the premium to be charged for the proposed plan. |
| Render necessary assistance to the claimants in complying with the requirements for settlements of claims. |
| Q2.While purchasing an aircraft, what can be the significant factors that may influence the purchase decision of the customer? I. Training of pilots. II. Training of repairing aircraft. III. Help in recruiting experienced pilots. |
| Only (iii) |
| Only (ii) |
| Only (i)&(ii) |
| Only (i) |
| Only (i)&(iii) |
| Q3.Marketing concepts suggest that products are developed in response to- I. Technological advancement. II. Fortuitous emergence of some by-product. III. Profit maximization. |
| Only (iii) |
| Only (ii) |
| Only (ii)&(iii) |
| Only (i)&(ii) |
| All (i),(ii)&(iii) |
| Q4.Which of the following is not a motive of the schemes under the Government Mission Antyodaya? |
| To provide self-employment for the rural poor. |
| Improving the skills of the rural poor people. |
| Providing houses for the poor rural people. |
| Providing agricultural products to the rural people. |
| Improving social standards for the rural people. |
| Q5.In the case of insurance, which of the following can provide the maximum satisfaction to the policyholder? The behavior of the agent at the time of the purchase. Responses of the office staff to his queries. The behavior of the person handling the claim. |
| Only (ii) |
| Only (iii) |
| Only (i)&(ii) |
| Only (i)&(iii) |
| All (i),(ii)&(iii) |
| Q6.The word ___ is used to refer to the entire operation of transportation and storage of goods, till they finally reach the customer. |
| Marketing |
| Product processing |
| Production |
| Product development |
| Logistics |
| Q7.Which of the statement is not true regarding the cost orientation marketing approach? |
| It aimed to improve the profits of the organization by increasing sales. |
| It focuses on reducing production and operating costs through efficiencies and technology. |
| Sales can be increased by reducing the price of the product which can bring in revenue. |
| As per customers value is in the money saved not in the quality of the product. |
| Increase the cost of the product by producing quality products which can increase revenue. |
| Q8.As per the strategies explained in the Boston Matrix, what is the appropriate strategy for a cash cow? |
| Harvest |
| Divest |
| Hold |
| Build |
| Kill |
| Q9.Those who are part of the Collusion pricing or such agreement, are said to have formed a __ |
| Cartel |
| Group |
| Consortium |
| Syndicate |
| Pool |
| Q10. Which of the following statement is true regarding claimants in insurance? |
| All of these |
| In life insurance, the claimant will be the nominee or heirs. |
| The claimant is not a customer in insurance. |
| The claimant may not be the policyholder. |
| The claimant would be seeking redemption of the promise made. |