IC88 MARKETING AND PUBLIC RELATIONS - 04
| Q1.Insurance is closely linked to __ |
| Economy and finance |
| Society |
| Requirements |
| Trade and industry |
| Business |
| Q2.Which of the following is a facilitating service? |
| Fire insurance. |
| Consultancy. |
| Museum. |
| General insurance. |
| Security services. |
| Q3.In India, the Consumer Protection Act includes which of the rights of the consumer? I. Protects the consumer from the marketing of goods that are hazardous to life and property. II. Insists that the consumer be given information about the quality, quantity, potency, purity, standard, and price of goods so as to protect him from unfair practices. III. Sets up fora at district, state, and national levels to hear grievances of consumers and to provide due redress, relatively faster than ordinary trial courts. |
| Only (ii) |
| Only (iii) |
| Only (i)&(ii) |
| Only (ii)&(iii) |
| All (i),(ii)&(iii) |
| Q4.The regulatory environment in insurance consists of- |
| The Insurance Act, 1938. |
| The inheritance laws. |
| Mercantile laws and practices. |
| The foreign exchange regulations. |
| All the above. |
| Q5.Which of the following statement states the production orientation approach based on the modern concept of marketing strategies? |
| Increased production does not lead necessarily to bigger markets. |
| There must be customers to buy the product and generate revenue. |
| Customers should be turned up through informing and attracting them towards products. |
| The product should be easily available at the convenience of the customers. |
| All the above statements are true. |
| Q6.Appropriate leadership that makes people skilled and empowered, sensitive to problems and responsive to customers’ needs, with ability to build work teams refers to- |
| People management. |
| Customer management. |
| Service management. |
| Business management. |
| None of the above. |
| Q7.The sales orientations aimed at maximizing the sales, through the - i. Offer of discounts ii. Maximizing production iii. Through economies and technology iv. Campaigns and publicity |
| I and iv |
| I, ii, and iv |
| I, ii-iii, and iv |
| Only I and ii |
| iii and ii |
| Q8.Which of the following relates to the study of the market, in order to understand it's dynamic and changes in its behavior? |
| Market research. |
| Marketing changes. |
| Market structure. |
| Organizational efforts. |
| Marketing strategies. |
| Q9.In restaurants, the experience of the service can be influenced by- |
| Restaurant infrastructure. |
| Another customer was present at the same time. |
| The bill-paying facility. |
| Quality of the food. |
| Tools and equipment used in proving services. |
| Q10.What Ps are added to the original four Ps of the marketing mix? I. Packaging. II. People. III. Process. IV. Physical factors. |
| Only (iii)&(iv) |
| Only (ii),(iii)&(iv) |
| Only (i),(ii)&(iii) |
| Only (i)&(ii) |
| Only (i),(ii)&(iv) |
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