IC88 MARKETING AND PUBLIC RELATIONS - 03
| Q1.Name the strategy in which a marketer sets a relatively high initial price for a product or service at first and then lowers the price over time? |
| Marketing research. |
| Growth strategy. |
| Price skimming. |
| Test marketing. |
| Price discrimination. |
| Q2.What has brought in a total revolution in the ways of retail business? |
| Brand loyalty. |
| Choice of products. |
| Online markets. |
| Distribution system. |
| Personal selling. |
| Q3.Which of the following statement is true about Rurban Mission? I. The mission is to create 300 Rurban growth clusters over the next 3 years across the country. II. This mission is meant to provide urban infrastructure amenities to rural areas. III. It helps in enabling farmers to get easier access to markets and more job opportunities. |
| Only (ii)&(iii) |
| Only (i)&(iii) |
| All (i),(ii)&(iii) |
| Only (i)&(ii) |
| Only (i) |
| Q4.Insurance falls into the category of which category of consumer goods? |
| Convenience |
| Shopping |
| Specialty |
| Unsought |
| Either C or D |
| Q5.Which of the following contributes to establishing the manager’s standards of ethics? |
| Society values and beliefs. |
| Individual’s life experience. |
| Environmental situations. |
| All the above. |
| None of the above. |
| Q6.How marketing concept is more advantageous for the producer than selling? |
| It helps in determining the price of the product. |
| It helps in designing the product better than the competitors. |
| It helps in planning the media for advertising the product in the market. |
| It helps in deciding the distribution channel to be used. |
| All the above statements. |
| Q7.The influence of reference groups would be |
| Fixed |
| Indirect |
| Direct |
| Deviating |
| Subtle |
| Q8.Which of the following statement is true regarding empowered employees in an organization? |
| Empowerment is learned, not taught to the employees. |
| Empowered employees find solutions to a problem. |
| It is difficult to monitor the behavior of the empowered employees. |
| Empowered employees may dislike conforming to rules and procedures. |
| All the above statements are true. |
| Q9.A complaint is an indication of inadequacy, which may be due to : i. Faulty perceptions. ii. The customer himself neglected instructions. iii. Design of the delivery system |
| only I and iii |
| ONLY ii |
| Only iii |
| Only I and ii |
| I ii and iii |
| Q10.About 47000 habits or weekly markets are there in the villages. These are also known as |
| Paints or shandies |
| Secondary market |
| Fixed price market |
| Fair price shops |
| B and D |