IC88 MARKETING AND PUBLIC RELATIONS - 02

Q1.When the product of insurance does realize to the customer?
   At the time of purchase.
  At the time of interaction with an agent.
   At the time of maturity.
   At the time of claim.
   None of the above.
 
Q 2. For which type of service sector, the capital requirement is low?
   Tax management.
  Organization development.
   Export procedures.
   Quality management.
   All the above services.
 
Q3.The elements of service, are in the interactions, which take place i. At the time of sale. ii. At the time of servicing iii. At the time of claim
   Only iii
   Only ii
   Only i
   i and ii
   All of the above
 
Q4.which of the following can be called shopping goods?
  wrist watch
  cough syrup
  towels
  school bag
  None of the above
 
Q5.With the availability of the Internet as a vehicle for commerce, the concept of Reach has given way to the concept of Richness, which measures: i. Existing customers ii. Bandwidth iii. Interactivity iv. depth of customisation
  I ii and iv
  i iii and iv
  ii iii and i
  ii iii and iv
  i and iii
 
Q6.A product is the outcome of a process. This is so in services also. The process is ___ and _
   Interactive and functional
   Operational and interactive
   Interactive and involving
   Interactive and attractive
   Attractive and functional
 
Q7.The business of Life Insurance was nationalized in___.
   1956
   1973
   1972
   1957
   1982
 
Q 8. Which of the following is not an element of service in the context of insurance?
   Benefits in the insurance plan.
   Insurer attitude at the time of sale.
  Services are provided at the time when the policy is in force.
   At the time of settlement of the claim.
   Responsiveness towards the customer’s queries.
 
Q9.In 1992 when Bombay suffered through communal riots and serial explosions, several companies got together to fund a campaign called __.
   Help Bombay.
   Salam Bombay.
   Restore Bombay.
   Protect Bombay.
   Restart Bombay.
 
Q10.Unlearning in person’s behavior is invariably necessary___.
  For a change in behavior.
  Before a change in behaviour can occur.
  After a change in behaviour.
  If a person is willing to change.
  None of the above statements is true.

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