IC88 MARKETING AND PUBLIC RELATIONS - 01
| Q1._ goods are those which are bought infrequently and the buying decisions are made without haste. |
| Shopping |
| Unsought |
| Either A or B |
| Convenience |
| Specialty |
| Q2.Strategic planning for marketing begins with- |
| SWOT analysis. |
| Product survey. |
| Competitor’s plans. |
| Target market. |
| Consumer preferences. |
| Q3.Which of the following is not a dimension of 7Ps of the service marketing mix? |
| Performance. |
| Physical evidence. |
| Process. |
| People. |
| Product. |
| Q4.If an agent is serving only one principal, he may have exclusive rights and may be called a___. |
| Service agent. |
| Sole-selling agent. |
| Principal-selling agent. |
| Free-lancer agent. |
| Authorized agent. |
| Q5.Under which insurance business almost the entire business from corporate bodies had been done through direct marketing? |
| Life insurance business. |
| Non-life insurance business. |
| Health insurance business. |
| Both (a)&(b) |
| None of the above. |
| Q6.Which of the following statement is not true regarding “reference groups” that influence the buying behavior? |
| Needs and wants would be influenced by reference groups. |
| A reference group is a fixed group. |
| The influence of the reference groups would be subtle. |
| Conformity would not be a necessary condition in the group. |
| None of the above. |
| Q7.Marketing concepts are based on the assumption that- I. The producer has choices on what to produce. II. The customer has choices on what to buy. III. The customer has to buy what is available in the market. |
| Only (iii) |
| Only (ii) |
| Only (i)&(ii) |
| Only (i)&(iii) |
| Only (i) |
| Q8. can be the marketing implications on special characteristic “intangibility” of services? I. It is difficult to match demand and supply for the marketer. II. Services can be easily patented. III. Customers may not be able to assess service quality. |
| Only (ii) |
| Only (iii) |
| Only (i)&(iii) |
| Only (i) |
| Only (i)&(ii) |
| Q9.Which of the following statement is not true about the insurance service sector? |
| In insurance, there is limited scope to use price as a strategic weapon. |
| The service of insurance actually exists at the time of the claim. |
| In insurance, every policy is a standard policy. |
| All the insurance policies are customized. |
| In insurance, it is as if the purchase has been forced. |
| Q10.In the insurance service business who can be considered as an intermediary? |
| Agents. |
| Brokers. |
| Insurer. |
| Both (a)&(b) |
| Both (a)&(c) |