IC88 MARKETING AND PUBLIC RELATIONS - 01

Que. 1 : Q1) The Market Orientation helped to

   1.  a) Improve better understanding between the producer and the customer

   2.  b) Add value by finding a better match between product and needs

   3.  c) cut costs through more effective distribution arrangements

   4.  d) All of these

Que. 2 : Q2) Identify Peril and Hazard from the following

   1.  a) Poorly Constructed Houses is a Peril and Earthquake is a Hazard

   2.  b) Lung Cancer is a Peril and Smoling is a Hazard

   3.  c) Smoking is a Peril and Lung Cancer is a Hazard

   4.  d) All are false statement

Que. 3 : Q3) When an organisation received a grievances, which method should not be followed by an organisation?

   1.  a) Treating a complaint as a gold mine from which the organisation can benefit a lot

   2.  b) Complaints are received on dedicated telephone lines, paid for by the organisation

   3.  c) They should not give response to the complaints

   4.  d) A grievance is notices even before it becomes a formal complaint. The body language of the customer will show the adverse experience.

Que. 4 : Q4) Which of the following would be a PR effort?

   1.  a) Campaign aimed to increase sales in a village.

   2.  b) Campaign aimed to improve the attitude of policyholders.

   3.  c) Campaign aimed to inform people of a new insurance plan.

   4.  d) Campaign to promote sales of a particular plan of insurance.

Que. 5 : Q5) The principle of indemnity also apply in the case of life insurance. Whether it is True Or False?

   1.  a) True

   2.  b) False

   3.  

   4.