IC88 - Marketing and Public relations - 4

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Q 1. Which program aims to create a network of technology centers and incubation centers to promote start-ups and accelerate entrepreneurship in the agro-industry?

A) ASPIRE

Skill India Programme

National Genomic Centre

Mission Antyodaya

Pradhan Mantri Sinchayee Yojana
 
Q 2. How many lives were covered under group plans by private companies during 2014-15

A) 0.24 crore lives

2.06 crore lives

4.16 lakh policies

4 lakh individual policies

20,855 agents
 
Q 3. What role do actions play in establishing ethical standards within organizations?

A) Actions have no impact on ethical standards

Actions clarify what the organization says in policy statements

Ethical standards are solely based on policy instructions

Ethical standards are established through verbal communication

Actions are irrelevant to organizational ethics
 
Q 4. What does true spirituality prompt

A) Exploitation and harm to others

Identification of oneness and consideration for every being

Discrimination and profiteering

Cheating and unethical behavior

Lack of justice and fairness
 
Q 5. Why do assets need insurance?

To increase their market value

To generate direct income

To minimize tax liabilities

Because they are likely to be exposed to perils and risks

To protect them from depreciation
 
Q 6. How do insurance companies contribute to the capital market?

By offering direct investments in the stock market

By providing low-interest loans to the government

By mobilizing savings and providing long-term capital

By reducing market volatility

By offering insurance to stock market investments
 
Q 7. Which statement best defines marketing?

The procurement of resources for production

The performance of business activities related to finance

The process of transforming resources into goods

How an organization matches its resources with customer wants

The distribution of goods and services to vendors
 
Q 8. What is the main fallacy associated with the product orientation approach?

Assuming that quality alone will generate demand

Relying on heavy promotional campaigns

Maximizing production capacity

Offering discounts and promotions

Ignoring customer preferences and competition
 
Q 9. How is the USA described in terms of its ethnic diversity?

As a melting pot with cultural homogeneity

As a salad bowl with various ethnic groups preserving their heritage

As a region with a single ethnic group

As a country with a single language and religion

As a place with no ethnic diversity
 
Q 10. How can a large organization approach setting objectives for its different products or business segments?

By giving all products the same operational identity and objectives

By focusing exclusively on market leadership

Developing a single overarching objective for all products

By conceptualizing each product as a separate business with specific objectives

By ignoring the objectives for individual products
 
Q 11. What does the term "brandscape" refer to in the context of branding?

The physical landscape in which brands are produced

The set of ideas or notions in the minds of consumers related to a brand

The legal protection for brand names

The actual land on which a brand's headquarters is situated

The advertising and promotional materials of a brand
 
Q 12. According to the text, what role does market research play in marketing?

Market research is not relevant to marketing.

Market research helps in setting high prices for products.

Market research is focused on operational efficiency.

Market research is necessary to understand market dynamics and changes.

Market research provides legal protection for products.
 
Q 13. Question 1: What is one of the suggested reasons for the low level of search when making buying decisions?

Lack of awareness about what information may be relevant.

A strong desire to find and compare information.

A tendency to trust all available information.

The availability of excessive information.

A complete understanding of technical data.
 
Q 14. Question 5: Why do people argue,?

Projection.

Incomplete reception of symbols and data.

Halo Effect.

Stereo-typing.

Differences in perception.
 
Q 15. Question 2: What is the natural reaction of the policyholder towards purchasing insurance?

Eagerness

Trust

Resistance

Joy

Acceptance


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