IC88 - Marketing and Public relations - 3

Access More Mock Tests Now


Q 1. What is the primary focus of marketing?

Maximizing profits

Finding the most cost-effective resources

The producer's decision-making process

The creation and retention of customers

Expanding the product range
 
Q 2. How do marketing concepts aim to facilitate exchanges between producers and customers?

By eliminating consumer choice.

By forcing customers to buy specific products.

By making products unavailable.

By ensuring producers have no control over what to produce.

By helping the producer's decisions align with the customer's needs.
 
Q 3. What are the key factors on which market segmentation is usually based, as mentioned in the text?

Temperature, climate, and region

Family size, religion, and occupation

Shopping frequency and delivery preferences

Value systems and personality types

Language, education, and income
 
Q 4. In the context of setting objectives, what are the key characteristics of effective objectives?

They should be vague and general

They should be unspecific, immeasurable, and timeless

They should be clear, measurable, and time-bound

They should be unidentifiable and inconsistent

They should be irrelevant and inconsequential
 
Q 5. What happens to brands when they are well-established?

They become less valuable over time

They lose all legal protections

They are dissolved

They become assets and can be bought and sold

They are converted into patents
 
Q 6. What is the primary purpose of business according to the text?

To maximize shareholder wealth

To create and retain customers

To increase market share

To minimize operational costs

To achieve social responsibility goals
 
Q 7. Question 5: What examples of consumer behavior are given in the passage to highlight the limited search for alternatives?

Purchasing air tickets at varying prices and choosing hotels.

Shopping for hardbound books and motor garages.

Making decisions based on price alone and buying impulsively.

Relying on advertisements and friends for information.

Selecting hotels and courier services without research.
 
Q 8. Question 4: How does stereo-typing contribute to differences in perception?

By arguing about observations and judgments.

By projecting feelings onto others.

By attributing positive or negative characteristics based on generalizations.

By projecting one's feelings onto others.

By conveying messages through body language.
 
Q 9. Question 1: Why is the policyholder not particularly happy to buy insurance?

The insurer's promises are unclear

The policyholder does not understand the insurance

The context is one of loss, hardship, tragedy, etc.

The policyholder is resistant to purchasing

The insurer's representatives are untrustworthy
 
Q 10. Question 4: What is the significance of classifying individuals into Generation X and Generation Y?

To determine their exact birth years

To analyze their political affiliations

To understand their attitudes and buying behavior

To identify their income levels

To assess their involvement in family purchases
 
Q 11. In the context of a cinema theatre, what is considered an intangible service provided by the theatre owner?

a) Quality of the film shown

Stink in the toilet

Ease of finding one's seat

Waiting arrangements before the doors open

All of the above
 


Access More Mock Tests Now